Introduction to the Gendered Enterprise and Markets (GEM) Approach

Oxfam’s Gendered Enterprise and Markets approach is an innovative holistic market systems approach, driving change in markets and social systems and leading to more sustainable livelihoods for men and women smallholders. The GEM approach involves using a comprehensive set of tools to look at the whole market system in order to identify Oxfam’s key intervention points, from working directly with poor men and women to improve their access to, and power in, agricultural markets to influencing a range of market players.

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