Women's Economic Empowerment in Agriculture Knowledge Hub

Women's Economic Empowerment in Agriculture Knowledge Hub

Oxfam at the 2018 International Social and Behaviour Change Communication Summit

Image of Oxfam delegates:  Front row (left to right): Gopika Bashi, India; Faqih Aulia, Indonesia; Bethel Terefe, Ethiopia; Claudia Canepa, UK; Julie Diallo, UK; Middle row (left to right): Kristine Valerio, Philippines; Jo Villanueva, Philippines; Toma Rani Saha, Bangladesh; Anam Parvez, UK, Back row (left to right): Regis Mtutu, Zimbabwe; Wasim Durani, Pakistan; Katinka Moonen, Netherlands; Imogen Davies, UK; Lien van Mellaert, Netherlands; Ronald van Moorten, Netherlands; Saima Sadaf, Pakistan;

The 2018 International Social and Behaviour Change Communication (SBCC) Summit, in Nusa Dua, Indonesia, aimed to better understand what works in shifting social norms, changing behaviours and in amplifying the voice of those who have most at stake in the success of development efforts. As WEE is a developing area of impact in the SBCC field, Oxfam was part of the Steering Committee and was involved in a number of sessions.

The Summit was on April 16-20 2018 and was attended by a wide range of government, regional entities, academics, NGOs, CSOs, global agencies and the private sector.

16 Oxfam delegates from across the confederation participated and Oxfam submitted a total of 13 abstracts from across the confederation, of which 10 were accepted and 8 were ultimately presented. There were two sessions on WEE, both organised by the Knowledge Hub, and an Oxfam side meeting to enable delegates to connect and collectively reflect on their insights, and develop a joint learning agenda. Finally, Claudia Canepa, the Knowledge Hub Coordinator, delivered the closing remarks on What works, which highlighted WEE as one of the emerging areas of impact for SBCC and called on SBCC practitioners to work with economists and others to advance norms change for WEE. 

Here you can find presentations, videos and other information from each of the Oxfam sessions:


Day 1

Preformed panel: Women's Economic Empowerment vrs. 'petty work': us...

Claudia Canepa moderated this panel featuring Anam Parvez Butt, who gave a brief overview of what social norms in the economy are, methods to diagnose them, as well as strategies for change, and Imogen Davies and Regis Mtutu, who shared evidence on unpaid care work, and strategies to shift norms that perpetuate the invisible nature and unequal distribution of the responsibility of unpaid care work. The panel also featured colleagues Ibu Sinta from Unilever and Gillian Dowie from International Development Research Centre.

Access the presentations and the video of Gillian Dowie’s pre-recorded presentation.


Oral Presentation: Involving religious leaders in Sexual and Reprod...

An in-depth case study presented by Wasim Durrani (not Birgette Obertop as stated on the SBCC website) on how to involve religious scholars in sensitive topics in Pakistan.

Access the presentation and abstract.


Day 2

Oral Presentation: Addressing Violence Against Women and Girls

Tunisia's Iterative Journey Combining Edutainment and Research for Social Norms Changes around Violence against Women presented by Katinka Moonen.

Access the abstract


Day 3

Axillary event: Expanding BCC to New Frontiers: Making the case for...

Hosted by the Women’s Financial Inclusion Community of Practice, representatives from Oxfam (Imogen Davies and Saima Sadaf), Nathan Associates (Lis Meyers), Women’s World Banking, and BBC Media in Action shared both successes and challenges on what works in shifting social norms, changing behaviors and amplifying the choice for those targeted for development efforts, and develop a stronger policy position for promoting greater investment in social norms change approaches. Oxfam presented the Diagnostic Tool for social norms in the economy.

Access the presentation


Day 4

Oral Presentation: Revealing the Evidence on EE

Seeds Sown - What Has Grown? Edutainment at Oxfam Four Years after ...

Katinka Moonen presented findings from the Pop Culture with a Purpose project (PCwaP) and showcased how edutainment strategies have been developed and implemented in different contexts and on a variety of themes, always focusing on improving the lives of women and girls.

Access the presentation and abstract


Oxfam side meeting

Oxfam delegates identified key insights and learning questions, which Oxfam staff can view here. 

Day 5

Pre formed panel: On the CUSP of Change: Effective Scale up of Soci...

Oxfam Panellist: We Can End All Violence against Women: Sustaining ...

Mona Mehta, Oxfam, India/Bangladesh, presented the We Can End All Violence against Women (We Can) campaign, which started in 2004 as a regional 6 country campaign to change social attitudes and practices that perpetuated and normalized all forms of VAWG in South Asia.

Access the abstract


Skills Workshop: What Works for Social Norm Change to Prevent Viole...

This skills-building workshop provided participants with an understanding of the relationship between social norms and VAWG, and on what works to create social norm change to address VAWG in different settings. Co-presented by Julie Diallo, Oxfam.

Access the presentation (Julie's slides 21-26)


Closing Plenary

Claudia Canepa, WEE in Ag Knowledge Hub Coordinator, presented the summary of insights on "What Works" in shifting social norms, changing behaviors and in amplifying the voice of those who have most at stake in the success of development efforts.

Read Claudia's closing remarks

What next?

Following the Summit, we shared learning internally and plan to prepare a summary of the key takeaways of the Summit and a shared learning agenda for our work on social norm change. 

James Dean, Director of Policy and Learning at BBC Media Action, had this to say about Oxfam's role at the Summit:

“A key objective of the SBCC conference was to break down siloes and ... ensure that development action in this area was not an insular one between specialist social and behaviour change communication traditional practitioners. It was hugely valuable for Oxfam to play the role that it did in linking the conversations to the real world demands and needs of major development actors. I think the conversation on shifting norms around women's economic empowerment was a real highlight of the conference in productively linking up previously disconnected development efforts.”

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