Women living in poverty occupy a large and growing role in agricultural production in developing countries, leading many development practitioners to focus interventions targeting women on production-related activities where scale can more easily be achieved. However, with the spread of the market systems development approach, practitioners are identifying innovative ways to address market constraints and catalyze women’s economic empowerment through new entry points. Examples include interventions that promote roles for women as traders and intermediaries, as key providers of extension or veterinary services, or in marketing and retail sales.
This webinar follows the recent publication of a BRIEF supported by the Leveraging Economic Opportunities (LEO) project, which seeks to enhance USAID programs, projects, and activities focused on creating inclusive market systems. Building on examples provided in the brief, which outlines strategies and entry point for promoting women’s roles beyond production, presenters will provide learning from a range of innovative strategies for expanding how women can benefit more fully from market systems development.
The recording is available here: